Aim
We’re raising funds for a cold room to keep wild meat local, cut delivery miles, reduce waste, and grow our sustainable community butcher.
At Ethical Game, we’re passionate about providing truly sustainable, 100% wild, locally sourced meat — but to keep growing responsibly, we need your help. We’re raising funds to build a dedicated cold room at our Stirchley base.
Right now, limited cold storage means we have to move meat quickly and make frequent smaller deliveries, increasing road miles and limiting how many people we can serve. A purpose-built cold room will allow us to store more game safely on-site, reduce transport emissions, and supply more local households, restaurants, and community partners with ethical, traceable meat. For the first year ever our business has expanded to take on orders every single week and that means more driving. With a big enough cold room we would be able to remove 89 – 232 miles (13,647 – 56,696 co2) a month from our deerliveries.
Importantly, this new facility will also support local deer stalkers and hunters who don’t have access to their own chilling infrastructure. Many of these small-scale, responsible stalkers are unable to sell perfectly good venison because they lack the means to store it safely at the correct temperature. Our cold room will provide a reliable, local outlet where they can bring their deer quickly after culling, ensuring the meat is properly chilled, traceable, and fit for sale — turning potential waste into high-quality, sustainable food.
This project isn’t just about infrastructure — it’s about strengthening our community roots. By keeping processing and storage local, we can support nearby hunters, reduce waste, and make wild, sustainable meat more accessible to people across Birmingham and beyond.
Every contribution helps us take a practical step toward a more ethical, transparent food system. With your support, we can build a cold room that keeps our values — and our meat — cool, local, and sustainable.
Together, we can make sure Ethical Game continues to grow responsibly, serving good food with integrity while protecting the planet we all share.
UPDATE 23/2/26
🎉 WE ARE DONE! 🎉
The crowdfunder has officially ended! That means, unfortunately, if you didn’t grab the rewards in time, they are now no longer available. We’re so sorry—there’s nothing we can do about it, as the crowdfunder has a strict end date and we can’t extend it.
BUT don’t worry if you’re feeling generous—you can still donate on the crowdfunder page! Every contribution helps, and we truly appreciate your support.
So… after the crowdfunder fees, we made a whopping £1,282.21 thanks to you guys!
Okay, so this isn’t going to be enough for a brand new, spanking cold room—we know this. But we’re just a small little group in Stirchley making a very niche product, so we are absolutely THRILLED with this result. Even better, we have plenty of ideas for how to keep adding to this total to get the cold room we’ll need for next season.
NEVER FEAR—we are determined to have a cold room in place using this money by September, ready for the new season!
So what can you expect next?
- We will add our 5% and 10% discount gift cards to our website so you can grab them anytime.
- We will run more 1-to-1 butchery experiences, which you can order over on Sustainable Life Birmingham’s website.
- We will be looking at other funding opportunities and bids to help us grow.
Got an idea on how to help us reach our dreams? Let us know!
Thank you so much again for supporting us—you’ve made a huge difference and we can’t wait to show you what comes next! 💖
